I, like many others around the world, am a cricket badger. I’ve played cricket. I’ve travelled the world to watch cricket. I scour ESPN CricInfo enriching my knowledge of cricket. I scroll through short-form digital content consuming cricket. I continue to talk about cricket to anyone who willingly obliges (or not, as my wife would attest!). The iconic reggae masterpiece Dreadlock Holiday could not say it better, “I don’t like cricket. Oh no, I love it!” Dubin (1956) conside